thinkinsight는 구글이 제공하는 것으로 각종 데이터를 통해 지표를 공유하는 곳이다. 서비스 기획자나 전략을 담당하는 사람이라면 주기적으로 방문하여 수치를 확인할 필요가 있다. 다양한 자료 중 Mobile 관련된 몇가지 수치를 옮겨와 본다. 참고가 되기를 바란다.
71% of smartphone users have searched after seeing an ad.
Google/OTX, The Mobile Movement, U.S, Apr 2011
53% of searchers purchase as a result of a smartphone search.
Google/OTX, The Mobile Movement, U.S, Apr 2011
70% of smartphone users use their device while shopping in-store.
Google/OTX, The Mobile Movement, U.S, Apr 2011
Only 33% of advertisers have a mobile optimized website.
Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011
There will be 81.3 million tablets sold worldwide in 2012, up from 15.7 million in 2010.
eMarketer, December 2010
43% of U.S. adults say that they’d be willing to give up beer for a month if it meant they could keep accessing the Internet on their smartphones. 36% said they’d be willing to give up chocolate.
Google/OTX, The Mobile Movement, U.S, Apr 2011
Over 100 million people make a social action on YouTube (likes, shares, comments, etc.) every week.
Google Internal Data, Q3 2011
Mobile advertising spending will top $1 billion for the first time in 2011, before reaching $4.39 billion in 2015.
eMarketer, September 2011
51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago.
Google/OTX, The Traveler's Road to Decision 2011
Smartphone adoption among moms has risen 64% in less than two years. BabyCenter 21st Century Mom
Insight Series 2011 Mobile Mom Report
71% of smartphone users have searched after seeing an ad.
Google/OTX, The Mobile Movement, U.S, Apr 2011
53% of searchers purchase as a result of a smartphone search.
Google/OTX, The Mobile Movement, U.S, Apr 2011
70% of smartphone users use their device while shopping in-store.
Google/OTX, The Mobile Movement, U.S, Apr 2011
Only 33% of advertisers have a mobile optimized website.
Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011
There will be 81.3 million tablets sold worldwide in 2012, up from 15.7 million in 2010.
eMarketer, December 2010
43% of U.S. adults say that they’d be willing to give up beer for a month if it meant they could keep accessing the Internet on their smartphones. 36% said they’d be willing to give up chocolate.
Google/OTX, The Mobile Movement, U.S, Apr 2011
Over 100 million people make a social action on YouTube (likes, shares, comments, etc.) every week.
Google Internal Data, Q3 2011
Mobile advertising spending will top $1 billion for the first time in 2011, before reaching $4.39 billion in 2015.
eMarketer, September 2011
51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago.
Google/OTX, The Traveler's Road to Decision 2011
Smartphone adoption among moms has risen 64% in less than two years. BabyCenter 21st Century Mom
Insight Series 2011 Mobile Mom Report
