Consumers Using a Variety of App Types, Most Downloading Free
(Port Washington, NY, March 29, 2010) –
Data Innovation today announced the findings from its first Mobile
Downloadable Applications Study, a mobile survey of 499 smart phone
users conducted between November 2009 and January 2010. Data Innovation,
a market research firm specializing in the wireless industry, conducts
primary research with an exclusively mobile panel. The study found that
an astounding 98% of respondents reported downloading an application for
their mobile device in the past three months.
finding from the study was that consumers are downloading applications
regardless of the type of smart phone they own,” said Sima Vasa, CEO and
founder of Data Innovation. “There was also no significant variation
based on demographic factors such as ethnicity, income level, or
The Data Innovation survey found that the majority of
respondents (48%) reported downloading only free applications in the
past three months. Another 21% stated that they spent less than $5 per
month on downloadable applications, and 17% spent between $5 and $10
monthly. Women were 12% more likely to spend nothing on applications,
while men were generally more likely to spend more on applications.
Innovation also found that consumers are interested in, and regularly
using, a variety of application types. A full two-thirds of respondents
reported downloading a messaging or social networking application in the
past three months, and the same percentage reported using this type of
application in the past month. The second most popular category was
mobile games, with 64% reporting downloading a game in the past three
months and 53% reporting using a downloaded game in the past month.
vast majority of survey respondents (77%) stated they had downloaded an
application to their smart phone directly from the manufacturer’s
application store, with the second most popular method being downloading
an application from the mobile operator’s portal (15%).
Mobile Application Download Study is the baseline view of the
penetration and use of mobile downloadable applications by smart phone
users. Data Innovation plans to conduct more in-depth analysis in the
next quarter. To find out more about this or future reports, email firstname.lastname@example.org.
About Data Innovation, Inc.
Inc. specializes in mobile industry market research. Data Innovation’s
Mobile Customer Insight Platform™ capitalizes on consumers’ frequent
engagement with mobile devices. The Data Innovation research panel is
screened for key demographics and members can join only from a mobile
device. Data Innovation services include syndicated products regarding
adoption and use of mobile services; custom research, and panel access
to screened consumers.
Vasa, CEO and Founder
Data Innovation, Inc.